I came across this interesting sociology term when I was checking out if there was anything new on the Pew Research site.
Social Media and the ‘Spiral of Silence’
My eyes lit up, my mouth went dry, as I read papers on this phenomenon. It was time to get my thoughts down on paper ......
The 'Spiral of Silence' refers to the artificial limiting of public discussion and discourse due to the perceived polarisation of opinions. Community will change their opinions and views of an issue due to what they are reading and listening to in the mass media.
The example given by Pew was the Snowdon affair and people commenting on Facebook and Social Media.
