I came across this recently on Cathy Nelson's blog, and thought it was worthwhile to re-post.
Now more than ever it is important for School Librarians to understand marketing in the same way that the school registrar understands marketing. What are the numbers telling you about borrowing patterns? Have you surveyed your students to find out what they like or do not like?
School Librarians need to work smarter using technology and tools to be proactive within their school and not reactive.
School Librarians need to work smarter using technology and tools to be proactive within their school and not reactive.